Fairy in Boots
A performer in a crown of pink flowers smiling among golden leaves and purple blossoms
Compose the Magic · Custom event concepts

You dream it.We compose it.

Compose the Magic is our made-to-measure track, the room in our Fairy in Boots studio where dreams sit down for a cup of tea before we turn them into an evening. We design and produce something that exists only for you: a moment that lands, a storyline running through your whole evening, or an entire event world, composed around your story, your venue and the people in the room. Three levels, each one more to measure, always original. Our fairies read between the lines, and then they start sketching.

LevelsOut of the box · Create the box · Build the box
Lead timeFrom last minute to 4 to 6 months
Every conceptA fairytale built for you
Why we create

A booked act fills a gap.A composed concept becomesthe thing people rememberthe event by.

This is where most of our work happens, and it is the reason clients come back. Something about a room that was invented for you, and only you.

Every concept starts from a sound and ends on a stage we designed for your room. Made to measure, always. From a blank page, sometimes. Out of the box and Create the box start from building blocks we have refined over years: our own characters, our own musical world, staging we know holds a room. Costumes, repertoire, timings and styling are then shaped entirely around your theme, so you get originality and certainty in the same evening.

Build the box is the exception, and starts from nothing at all. A little terrifying, a lot of fun.

Three levels

One moment, one evening,or one entire world.

Same studio, same people, three ways in. Simple and budget friendly, tailored to measure, or invented from zero. You can start where you feel most comfortable, and we can always build from that. Or you know… Just take the risk and trust the process.

01 Out of the box Read more ↓ 02 Create the box Read more ↓ Most complete 03 Build the box Read more ↓
In one line Eight ready-made high-end concepts A storyline through your entire event A complete universe, designed and directed
How we build You choose from our carefully selected concepts Your event, our artists and cast Everything is possible, from zero
Scope From our signature fairy hostess to a symphonic metal flashmob Custom-built event design Multi-day shows and large-scale concepts
Costume Ready made, with colour and theme options Custom casting and costumes Specific castings and full costume design
On-site direction Coordination Show direction on site Coordinator and show direction
Lead time From last minute From 1 month From 4 to 6 months
Investment €800 to €8,000 From €3,000 From €10,000
01 · Out of the box

The spark that makesyour event one to remember.

The reveal. The toast. The opening.

Eight high-end signature Fairy in Boots concepts waiting for your date. We open the box, hand you the style choices, and each concept becomes yours: a colour palette, a theme, a season. Simple to choose, certain of quality, equally magical. No nonsense, and friendly to your budget. Are our calendars still free? Then even last minute works.

  • Eight developed concepts to choose from. From hosting to intimate opera concerts and a fully designed dinner concept
  • Style choices per concept, included in the price, so the act fits perfectly
  • Casting from our collective
  • Make-up and hair artist
  • Audio technician and basic audio installation, where that is sufficient
  • Visual and/or musical acts
  • Technical rider and on-site coordination with your production team
Ideal forProduct launches · Top management events · Dinner shows · Opening acts · Company anniversaries · Intimate private events · A wedding moment that has to be theirs and no one else's · Anyone who wants magic without the endless meetings
Lead timeFrom last minute
Investment€800 to €8,000 · Excluding VAT and travel
A performer in a sage green gown and flower crown kneeling to talk to a young girl in a courtyard
A duo in intricate red and black stage make-up, photographed close up in warm light
02 · Create the box

A storyline that runsthrough your entire event.

Guests carry one story through the whole evening, and it keeps returning.

An evening that builds and a concept that is yours. We start from our building blocks, the characters, musical worlds and staging we have refined over years. Then we compose them into something that works for your event: connected moments, spread across your run of show, tied together by one narrative, one musical world, one visual language. We build the box with you, and your guests live in it for a night.

  • Dramaturgy across your full run of show
  • Live entertainment exactly as you imagined it
  • The right artist, at the right place and time, in the right costume
  • Option to work with one of our partners for hosting, light, sound, stage and stage design
  • Costume styling adapted to your theme
  • Alignment sessions with your event manager and venue
  • Artistic direction on the day
Ideal forGalas and award nights · Weddings · Company anniversaries · Festival evenings · Multi-part conferences that need a spine · Product launches · Top management events · Opening acts · Private events that need to be remembered · Anyone who wants to design their fairytale just the way they like it
Lead timeFrom 1 month
InvestmentFrom €3,000 · Excluding VAT and travel
03 · Build the box

A complete universe,designed and directedend to end.

You get a creative partner, not a supplier.

The ultimate level, for when the event itself is the concept. Multi-day shows, large-scale productions, creations built around specific artists, castings and costumes made to measure for your world. We start from zero, develop the world, name it, score it, dress it and direct it, for the grand moment or from the first invitation your guests receive to the last note of the night. Let us create magic together.

  • World and theme development, from zero
  • Multi-day shows and large-scale concepts
  • Specific casting, from our collective and beyond
  • Naming and visual identity for the event itself
  • Scenography and set direction, in dialogue with your venue and production partners
  • As custom as you like it
  • Direction of photo and video capture, so the content matches the concept
  • Dedicated rehearsal days
  • Full artistic direction from brief to final bow
Ideal forFlagship brand events · On-stage shows · Dinner shows · Multi-day experiences · Festival concepts · Destination celebrations · Anniversaries that only happen once
Lead timeFrom 4 to 6 months
InvestmentFrom €10,000 · Excluding VAT and travel
A swayball acrobat suspended in a beam of red light above the stage
How a concept gets composed

Five steps. You stayin control of all of them.

01

Intake. Free, 30 minutes.

Your event, your audience, your venue, your budget range. And the question we always ask: what do you want people to feel at the exact moment it happens? Tell us the feeling you're looking for or the act you've been dreaming of. Nothing is impossible.

02

Concept. Within 3 to 5 working days.

A written concept, an exploring moodboard, a proposed cast and a price. Always presented in person or by video call, so you can ask everything on the spot. Sometimes we have it right away; either way we keep adjusting until it is exactly what you had in mind.

03

Green light.

You approve. We lock the date, sign, and somewhere in the studio a fairytale stretches its wings.

04

Build and rehearse.

Composition, arrangement, costume, choreography, rigging, technical planning. We keep in touch just enough so that everyone feels safe in the process.

05

Show day.

We arrive early, we rehearse on site, we run our own artistic direction. Your job during the event is to enjoy it. That is the point.

What you get, on paper

The fairytale,with a paper trail.

  • A written creative concept you can forward and defend internally
  • A moodboard and reference material
  • A technical rider, hospitality rider and a stage plan if required
  • A clear price, and exactly what it covers
  • One point of contact from first call to final invoice
  • Rights to use photo and video of the performance for non-commercial purposes
  • Advice and follow-up on decoration, audio and light design
What we need from you

A handful of things,and the fairytale can start.

  • The date, or the window you are working in
  • The venue: a name, an address or a floor plan if you have one
  • Guest count and profile. 80 investors sit differently than 800 festival-goers
  • Your run of the event, even a rough one
  • Your theme and your ideas, even a vague one. Wandering is allowed.
  • A budget range rather than a final number. A range lets us design something genuinely buildable for you, instead of a fairytale you have to say no to
Why compose instead of book

Five reasons, and allof them are valid.

You would rather enjoy the ride.

Organising an event is enough work as it is. From the first sketch to the final bow, you have one point of contact and we handle the rest: cast, costumes, technique, timing. No worries, we got you. Your job on the day itself is to stand there and enjoy it.

You want to be remembered.

Every event is forgotten at some point, except the one people still talk about a year later. We know how to build that evening. It is literally our job to make your event the one your guests describe to their friends.

You are an organisational wizard, and creative brains are elsewhere.

Perfect. You can borrow ours. Tell us the feeling you are after and we translate it into a world, a score and a cast, down to the last detail. You stay in control of the process, we carry the imagination.

You want one story, not a series of loose acts.

A violinist here, a walk-around act there: pleasant, and seen a thousand times. That is why we create stories. One narrative, one musical world, one visual language running through your whole event, so your guests experience an evening instead of a programme.

You want your budget to work for you.

Entertainment is more than a cost on the bottom line. Seen rightly, it is your visual marketer and your lead generator: the moment your guests film, post and talk about. We compose that moment, and it keeps working long after the last note.

Common questions about custom work

Including the awkwardones about budget.

How much does a custom concept cost?

Out of the box concepts run between €800 and €8,000 as they are, style choices included. Create the box starts at €3,000 and Build the box at €10,000, and scales from there with cast size, original composition, costume build and travel. All prices exclude VAT and travel costs. You get a full price together with the concept and the quotation is what ends up on the final invoice. Tell us your budget range at intake and we design something that fits it.

How long does it take?

Out of the box can go last minute, subject to availability. Create the box takes from one month, Build the box from four to six months. If your date is closer than that, ask anyway. It is often possible, and we are always honest with you about it.

Do we pay for the concept if we decide otherwise?

The intake and the first concept presentation are free. If you want us to develop a concept further before committing, we agree a concept fee upfront, deducted in full if you proceed.

Who owns the act afterwards?

The creative and intellectual property rights stay with Fairy in Boots. We always create to measure, and we may reuse parts of a concept elsewhere when they fit that event just as well. Would you like the costumes, the concept, the music or any combination to be yours? Tell us, and we quote the rights for you. You hold full non-commercial rights to the recordings; commercial use, a TV spot or a paid campaign, needs written agreement in advance, which we are usually happy to give.

Can you work with our existing agency or production partner?

Yes, and often we do. We slot in as the creative and performing partner alongside your event agency, AV supplier and venue. We are used to riders, run-of-shows and production meetings, and we come in peace. Still need a partner for the audio-visual part of the event? We are a proud partner of Revolution Event Support. Want to make absolutely sure everything runs as smooth as a (chocolate) river? Get in touch with them via us, or directly if that suits you better.

Do you travel?

Yes. We are based in Belgium and perform across Europe. Travel, transport and accommodation are quoted transparently per project. Further away? Get in touch and we look at it together.

A singer in a long gown carried over the shoulder of a performer in a suit, in blue stage light
Let's begin

Tell us the momentyou want to create.

Thirty minutes between you and us, tea optional. You leave the call knowing whether this is possible and whether we are the right people for it. We already know we will like you.

Or write directly info@fairyinboots.com· +32 473 97 23 60